It was the early '90s — seemingly out of nowhere, a little grunge band called NIRVANA began outselling massive commercial artists like Michael Jackson. This immediately caught the attention of the giant record companies. These small underground bands branded as "alternative" or "post-punk" went from being inconsequential to being potential behemoths in record sales — and the hunt began.
Hungrily sweeping for the next NIRVANA, a buying frenzy ensued as small indie labels were bought out by the commercial labels on a never-before-seen scale. A&R execs would see random alt-rock bands perform in a bar and appear after their set offering unheard of financial offers and immediate global exposure. It seemed these band members were set for life — so what happened?
Verity is revealed in "Underground Inc.: The Unsung Story Of Alternative Rock", an upcoming documentary destined to be the ultimate look at the alternative punk and metal scene in the '90s, and a must-see for serious music lovers. Told by the artists who pioneered a sonic subculture, this feature-length documentary tells the real story of the '90s — exposing viewers to an amazing catalog of the era's rarities and buried treasures, while re-living the struggles, triumphs and tragedies, as well as the debauchery. "Underground Inc." will dig beneath the manufactured truth to explore what really happened, exploring a time unlike any other in the music industry.
"Underground Inc." features interviews with members of seminal '90s rock, punk and metal groups such as WHITE ZOMBIE, QUEENS OF THE STONE AGE, PRIMUS, BAD RELIGION, STONE SOUR, CLUTCH, RED FANG, FAILURE, MINISTRY, QUICKSAND, HELMET, Steve Albini, SEPULTURA and dozens more. Viewers are getting an in-depth, raw look at the scene from musicians who were at the forefront.
Watch the official documentary trailer below.
"Underground Inc."'s original music is composed by Peter Mengede (HELMET), Grammy-nominated record producer Alex Newport (THE MARS VOLTA, BLOC PARTY, DEATH CAB FOR CUTIE) and Mark Bradridge.
In order to get this documentary out of the creation stages and into the homes of music lovers, the creators of "Underground Inc." have launched a link textKickstarter campaign. The Kickstarter campaign will run for 32 days, and the project goal is $40,000.