Writer Attempts To Explain How METALLICA Spoof Turned Into Marketing Campaign For Canadian Band

Gary Marshall of The Guardian recently attempted to explain how a METALLICA spoof turned into a hugely effective viral marketing campaign for an obscure Canadian rock band.

"When news of METALLICA's latest lawsuit hit the web, music fans across the globe were outraged," he writes in an article published today (Aug. 4). "Already notorious for their legal action against file-sharing network Napster, the rock band were seemingly trying to stop musicians from using the guitar chords E and F.

"Announcing the band's decision to sue the obscure Canadian outfit UNFAITH, the drummer Lars Ulrich said: 'We're not saying we own those two chords, individually — that would be ridiculous. We're just saying that in that specific order, people have grown to associate E, F with our music.'

"It was a classic David and Goliath story — obscure, unsigned band picked on by rich rockers - and it was widely reported. As UNFAITH singer/songwriter Erik Ashley explains: 'Within minutes, literally hundreds of message boards lit up, including those of legitimate music news sources.'

"It turned up on Ananova and on DotMusic, on MSNBC, MacDailyNews and on weblogs. Industry insiders expressed their outrage in mailing lists, and music fans filled internet message boards with anti-METALLICA diatribes. Radio stations played UNFAITH's music in anti-METALLICA protests, Rolling Stone magazine got in touch, and The Onion sent a message of support." Read more.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).