Video: SHINEDOWN Promotes 'Threat To Survival' Album With Acoustic Performance At Arizona's 98 KUPD

September 17, 2015

SHINEDOWN singer Brent Smith and guitarist Zach Myers recently took part in an interview and acoustic performance at the studios of the Arizona radio station 98 KUPD. You can now watch video footage of their appearance below.

SHINEDOWN's much-anticipated new album. "Threat To Survival" — the rock band's first new album in three years — arrives everywhere on September 18 via Atlantic. "Threat To Survival" follows 2012's RIAA gold-certified "Amaryllis".

"'Threat To Survival' refers to that primal instinct in all of us that determines how we respond to crisis and conflict — the idea of 'fight or flight' and the choices we make in any given situation," explains Smith. "This album represents those deciding moments for us as a band. It's a collection of scenarios that made us who we are, and is, by far, the most autobiographical album we've created to date."

"Cut The Cord" — produced by SHINEDOWN's own Eric Bass — arrived in June and fast ascended to #1 at Active Rock radio outlets across the country. The single's immediate success continues a record-setting streak in which every one of the 19 singles released over SHINEDOWN's decade-plus career has ascended to the upper regions of the radio charts — a feat that no other rock band has achieved.

In addition, the "Cut The Cord" companion video recently had its world premiere on Billboard.com. The powerful clip was directed by the band's longtime collaborator Darren Doane ("Devour", "Sound Of Madness", "Bully").

SHINEDOWN will return to the road in October to headline a string of festivals: Mobile, Alabama's Bayfest (October 2),Louisville, Kentucky's Louder Than Life (October 4) and Sacramento, California's Monster Energy Aftershock (October 24). The band is already set to kick off 2016 by crossing the Atlantic for the inaugural United Kingdom version of the "Carnival Of Madness Tour", joining fellow hard rock icons BLACK STONE CHERRY, Atlantic Records labelmates HALESTORM, and newcomers HIGHLY SUSPECT for arena dates slated through mid-February.

"Threat To Survival" track listing:

01. Asking For It
02. Cut The Cord
03. State Of My Head
04. Outcast
05. How Did You Love?
06. It All Adds Up
07. Oblivion
08. Dangerous
09. Thick As Thieves
10. Black Cadillac
11. Misfits

SHINEDOWN singer Brent Smith told The Pulse Of Radio what we can expect from the record. "A lot of bands and a lot of artists take the initiative to say — if they're lucky enough to get to a fifth album — 'Yeah, it's such a different record' and all these things," he said. "And you listen to it and you go, 'That's cool, it sounds exactly the same as your last records.' That's really not the case with this. It's a devastating record. It's a heartbreaking record. It's a beautiful record, but it's ferocious."

Smith said in a statement about "Cut The Cord": "In your truest moment of weakness… When everyone and everything has betrayed you, and evil and hatred has wrapped itself around your mind, body and soul… this is the song that you play. This is the statement to the world that you will not give up, you will not give in, and you refuse to fail!!! Now is your time… to 'cut the cord.'"

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