Las Vegas-based metallers FIVE FINGER DEATH PUNCH have released the official music video for their new single "My Nemesis". The video concept was conceived by the band and realized by renowned director Nick Peterson who previously helmed the group's award-winning videos for "Coming Down" (2012) and "Wrong Side Of Heaven" (2014).
"My Nemesis" is the third single from FIVE FINGER DEATH PUNCH's current album, "Got Your Six", and has already climbed to Top 20 on the Active Rock radio chart.
The clip's multi-faceted storyline explores the hard and painful choices everyone has to face one time or another in life. The video is focused around the pain and grief involved in overcoming and moving on from emotionally entangled difficult situations — following various scenarios from teenage runaways to drug abuse and domestic violence. Peterson powerfully depicts this impactful message on film, similar to the band's "Wrong Side Of Heaven" video in 2014. That clip was intended to increase knowledge about the plight of veterans suffering from Post-Traumatic Stress Disorder (PTSD) and the crowd-funding campaign to support the cause raised over $ 225,000 at the time.
FIVE FINGER DEATH PUNCH guitarist Zoltan Bathory states: "In life, everyone has a nemesis… it can be anything… a self-defeating thinking pattern, a bad habit, an addiction, an adversary… something or someone that puts you in an impossible scenario, where you are presented with a fork in the road. Sometimes there is no other choice but making a hard choice. You can give up and just suffer the situation, or you can use your pain to overcome it, as pain is truly the wind in the sails of change.
"We wanted to present a story about moving on, a story that probes and questions compassion and loyalty. Those are beautiful notions, but remember you have to be loyal and fair to yourself as well, so will you sacrifice yourself for another or will you live with the guilt that you didn't."
In support of the video and the song's message of overcoming our struggles, FIVE FINGER DEATH PUNCH is encouraging fans to share their own "Nemesis" on Facebook, Twitter and Instagram by completing the phrase — "#MyNemesis is ________ and I will #OVERCOME". Search the hashtag, comment and support your fellow FIVE FINGER DEATH PUNCH fans.
Fans can visit fivefingerdeathpunch.com/mynemesis to see all of the fan responses and are encouraged to send a positive message to those that resonate with them personally.
Speaking about "My Nemesis", FIVE FINGER DEATH PUNCH guitarist Jason Hook said: "'My Nemesis', that was the second riff-type guitar lick that I set out to make — some sort of signature, identifiable guitar part. And I like it; it's kind of got a wacky little sound and it's instantly identifiable. I thought it was one of our strong tracks of the bunch at the time."
Added FIVE FINGER DEATH PUNCH drummer Jeremy Spencer: "It was strong vocally, but we thought… [Singer Ivan Moody] was nailing it, nailing it, nailing it, and then when it came to the tagline of the song, he kind of took a left turn lyrically and it kind of threw us. I think it was called 'Dark Genesis' or something like that, initially. And we were, like, 'Dude, you're talking about relationship stuff all the way up to this point, and then you take this drastic left turn lyrically.' It kind of confused us. So we kind of ended up meeting in the middle and ended up with 'My Nemesis'."
FIVE FINGER DEATH PUNCH will team up with SHINEDOWN for a series of co-headlining shows this May, in conjunction with all of their performances at the biggest U.S. festivals of the year.
"Got Your Six" entered the Billboard 200 album chart at No. 2, selling 119,000 copies in its first week of release. This was the band's third straight No. 2 debut, following both volumes of "The Wrong Side Of Heaven And The Righteous Side Of Hell" in 2013. "Got Your Six", however, did rack up the band's best single sales week ever, surpassing the 112,000 copies sold of "The Wrong Side Of Heaven And The Righteous Side Of Hell, Volume 1", in its first week.
Each of FIVE FINGER's previous albums has been certified gold in the U.S. for sales of 500,000 copies or more.