VICTORY RECORDS Expands Into Tour Booking

Victory Records, Inc. has established a tour booking department, adding to the company's current, forward-thinking structure.

"With many record companies in a state of contraction, it is exciting for us to be continually building and adding new divisions," said Tony Brummel, Victory's founder. "This newly established department will book live performances, tours and events for our artists that are without booking agent representation. It will also work hand in hand with our artists that do have booking representation and their managers to optimize and enhance anything related to touring and performing. Personally, I am very excited about this from a grass roots perspective. All of the best-selling artists in our history started off by playing the smallest of clubs, VFW halls, people’s basements, coffee houses etc. Touring and performing at that level is the catalyst of artist development. It is also how true, long-standing, meaningful fan bases are built. By establishing a tour booking department, we can be 100% hands on in guiding the organic development of many of our young artists which a standalone booking agency may not yet be able to justify bringing on."

The department will be started by Josh Lacey, who has worked with a variety of artists, including THOUSAND FOOT KRUTCH, rapper BLAZE and Victory artists THE JUNIOR VARSITY, JUNE and VOODOO GLOW SKULLS, among others.

"We are already interviewing other candidates to join this new department," says Brummel. "I expect it to blossom like many other areas we have branched into over the years."