On November 19, Camden Town, London officially became home to the global Music Walk Of Fame. Honored to receive the first stone were global rock legends THE WHO. Roger Daltrey and Pete Townshend were presented with their award by PRIMAL SCREAM's Bobby Gillespie, watched by fans and friends, including Jazzie B and Suggs.
Designed as a new cultural attraction for London, the Music Walk Of Fame is set to become a huge accolade for the global music industry. Leading the way with the first award, THE WHO said: "We are honored to be the first band with a stone on the Music Walk Of Fame. Camden has always been vital to London's thriving music scene and is, as we all know, a world-renowned hub for the arts. As Londoners, it's very surreal to be immortalized in stone on Camden High Street, and it's quite something to know that people can pop by and see us anytime, albeit virtually!"
The founding stone was unveiled by Jazzie B. This stone acts as a guide to the unfolding route of the walk. Using AR technology of the Music Walk Of Fame app, visitors will be able to scan the founding stone and be taken on a journey through the culture and history of music, using stones and landmarks as trigger points to learn more.
To mark THE WHO's stone unveiling, visitors will be able to get an exclusive preview of their brand new track via the Music Walk Of Fame app. Taken from the forthcoming album, "Who", the next single, "I Don't Wanna Get Wise", will be released on Friday, November 22, but Music Walk Of Fame visitors will be able to hear it ahead of release.
The Music Walk Of Fame founder Lee Bennett said: "What a great day for music, fans, the world, London, and Camden. To cap it off by having one of the greatest bands of all time, I'm thrilled to bits."
Now, in the heart of Camden at Britannia Junction the two stones mark the first location for an extensive planned series of stones, and the starting point of a musical pilgrimage for locals as well as Camden's many visitors from all around the globe.