"Redemption", the new music video from Georgia hard rockers THE CEO, who feature SEVENDUST's Vince Hornsby on bass, can be seen below. The song is the title track of THE CEO's debut album, "Redemption", which will be released on June 25 via Rat Pak Records.
"Redemption" is an up-tempo rocker that features an intense and inspiring vocal performance from Mack Mullins, with sludgy guitars and a piercing rhythm section rounding out the track. The clip showcases the group doing what it does best and delivering a heartfelt and rocking performance, while Mack sings about taking control of one's legacy and destiny.
"'Redemption' is an intense, call-to-action track," explains Mullins. "It is our response to all of the divisiveness dominating the headlines these days. It's angry and loud, yet relevant and hopeful. I love this song."
From the driving guitar riff of album opener "Twin Flame" to the final vocal melody of album closer "Alone And Dead", THE CEO has created a sound that fits right in with Active Rock radio today. Songs like "Behind These Eyes", "The Storm" and "Casting Shadows" showcase the band's harder side. THE CEO explores its softer side on "Black Hearts" — the longest track on the album and a song that is sure to be a fan favorite.
"Redemption" was produced by Michael "Elvis" Baskette (ALTER BRIDGE, SEVENDUST, MYLES KENNEDY, TREMONTI, MAMMOTH WVH).
"Redemption" track listing:
01. Twin Flame
02. Behind These Eyes
04. Black Hearts
05. Dirty Tragic
06. The Storm
08. Beginning & The End
09. Bourbon Straight
10. Work Of Heart
11. Casting Shadows
12. Alone and Dead
THE CEO was formed in 2018 by two real-life CEO entrepreneurs, Mack Mullins (vocals) and Mike Dunn (guitar). Mullins and Dunn enlisted Gary Stone (producer, songwriter and musician) to write the group's self-titled independent debut, "The CEO" (June 2019). The overwhelming positive response to this release led to an invite to record with Baskette. This time joined by Chase Brown (guitar) and Joseph Herman (drums), the band entered Studio Barbarosa in Gotha, Florida to record "Redemption", whose musical direction was previously described as "an aggressive blend of '70s-inspired groove hard rock and modern metal" and "a balance of raw energy and aggression inspired by bands as varied as METALLICA, SEVENDUST, BLACK SABBATH to IRON MAIDEN, THREE DAYS GRACE and KISS." Dunn has since been replaced by Beau Anderson.