Helsinki, Finland-based gothic metallers THE 69 EYES filmed a video for the song "Red" this past weekend with Patric Ullaeus of Revolver Film Company, who has previously worked with DIMMU BORGIR, LACUNA COIL, IN FLAMES, SONIC SYNDICATE and KAMELOT, among others.
Commented THE 69 EYES singer Jyrki69: "We've known the director Patric for years and been talking nearly a decade of doing a video with him. So it was about the time finally! Since the whole new upcoming album, 'X', is our 'made in Sweden' record, it was natural to shoot a video with a Swedish director and in Sweden. I really loved David Fincher's movie 'The Girl With The Dragon Tattoo', which is set in Sweden and wanted some of that kind of vibe to be in this video, too.
"We shot the video in the Bjertorp Slott mansion outside of Gothenburg. It's a mystery scene in the most beautiful Swedish countryside with fast sports cars, Playboy playmates and the Helsinki Vampires!
"When THE 69 EYES make videos, it always is more based on pleasure in contrary to the recording session. And that's how it was again this time!"
A photo from the "Red" video shoot can be seen below.
The full track will be made available on August 10.
"Red" comes off THE 69 EYES's 10th studio album, "X", which is scheduled for release in late September through RCA/Sony Music in Finland and Nuclear Blast in the rest of Europe and North America.
The cover artwork for "X" can be seen below.
Commented Jyrki69: "The cover is pure goth 'n' roll: a psychedelic mirror image of old wild animal bones with our X-tagram projected over all. It's good, evil, magic and voodoo all together! Something to stare at when tripping on the album."
"X" was mixed by Stefan Boman (THE HELLACOPTERS, BULLET). "The sound is the most melodic, yet melancholic, we've ever had," says Jyrki69. "Listening to the pre-mixes have been giving goose bumps to everyone here. This is the best THE 69 EYES album ever done!"
Regarding the album title, Jyrki69 said, "We've never really celebrated anything, not that we've been playing 20 years or so (vampires don't count decades). Thus this time we thought to celebrate a bit: the new album is entitled as tenth in Roman numbers, it'll be called 'X'."
To coincide with the new album release, THE 69 EYES will also launch its own vampire-style red wine, simply called as "Red," which will mainly be distributed in Sweden and Finland.
Photo credit: Pauli Rouvinen