HEX, award-winning fashion accessory brand, has announced its latest collaboration with SYSTEM OF A DOWN frontman Serj Tankian: a backpack that brings with it a unique experience through a mix of art, music, technology and style.
Like his artwork, the Serj Tankian backpack has its own unique sounds accessible through the augmented reality app Arloopa. With Arloopa, you can point to the bag with your phone's camera to unlock new, unreleased music from Tankian.
The Serj Tankian bag is finished in a sleek, steel grey brushed nylon and features a lining printed with Tankian's own "Space Clock" artwork, a unique Space Clock pin, and tonal stripes art on the front pocket and straps.
"I started painting about four or five years ago because I was interested in seeing what my music looked like," said Tankian. "So all of my pieces are musically scored, activated by an optical recognition app you can download called Arloopa. So you can actually walk into a gallery or wherever with your smartphone, point it at a particular painting and be able to hear it."
The practical everyday backpack was designed by HEX with Serj, who travels all over the world. Features include a plush lined laptop pocket, separate tablet pocket, a hidden earbud pocket, and a host of internal pockets for hard drives and other tools of the music trade. MSRP $195.95.
"It has been such an honor to work with Serj on this collaboration. He is among the most creative people I have met, and moves so easily between music, art and technology," said Trent Valladares, HEX co-founder. "We're also extremely proud of the bag; it's got everything that a frequently traveling musician could want."