AEROSMITH frontman Steven Tyler's new song "Hold On (Won't Let Go)" has been named the new anthem for the Colorado-based bull riding organization Professional Bull Riders' CBS television broadcasts and live events. The track is featured on Tyler's debut solo album, "We're All Somebody From Somewhere", which is being released today (Friday, July 15) via Dot Records, underneath the Big Machine Label Group umbrella.
"Hold On (Won't Let Go)" will open PBR broadcasts on CBS Sports and CBS Sports Networks. It will also play at live events and be part of PBR's advertising/marketing campaigns, including a new social media effort starting Friday.
"It's a stand-out moment for our sport and we couldn't be more honored," said Professional Bull Riders CEO Sean Gleason in a statement. "'Hold On (Won't Let Go)' is the quintessential PBR anthem."
"Steven Tyler," Gleason added, "captures the essence of PBR like no other artist or song could."
"Hold On (Won't Let Go)" was written by Tyler along with five-time Grammy Award-winning songwriter Poo Bear and Jared Gutstadt, who has collaborated with Brad Paisley, LYNYRD SKYNYRD, Dierks Bentley and others, and produced by nine-time Grammy Award winner T Bone Burnett.
To comment on a
story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of
does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details.
reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).