SOCIETY 1 have finished shooting their fourth video, a nerve-rattling clip for the song Isn't Me". An adrenalized slab of SOCIETY 1's trademark industrial-metal shock-rock stomp, "It Isn't Me" is the lead-off track on the band's upcoming album, "The Sound That Ends Creation".
With director Danny Roew at the helm, shooting took place December 31-January 2 in the band's hometown of L.A. Roew has directed commercials for Diesel, Starbucks, HBO, and Bud Light, and has directed videos for the likes of COOLIO.
According to SOCIETY 1 frontman Matt "The Lord" Zane, the "It Isn't Me" video explores such themes as "the realization and acting out of personal taboos" and "the sinister secrets of the dark side of human consciousness". Zane had this to say about the experience of filming the "It Isn't Me" video:
"This was almost more grueling than the suspension video. Danny [Roew] put us through some seriously strenuous situations that bordered on real experience, not acting. We are far from actors so he believed the only way to get realistic reactions was for the situations to be real. It's an interesting concept that seems to follow what this band is all about. I have worked with other directors and I have to say Danny's directing style and the ways he manipulated the camera to achieve certain effects at times seemed groundbreaking. I believe this video will be the first to really capture what we are on a instinctual level."
Look for the "It Isn't Me" video, coming soon to Earache.com and a TV near you.