SOCIETY 1: 'It Isn't Me' Video Nears Completion

SOCIETY 1 have finished shooting their fourth video, a nerve-rattling clip for the song Isn't Me". An adrenalized slab of SOCIETY 1's trademark industrial-metal shock-rock stomp, "It Isn't Me" is the lead-off track on the band's upcoming album, "The Sound That Ends Creation".

With director Danny Roew at the helm, shooting took place December 31-January 2 in the band's hometown of L.A. Roew has directed commercials for Diesel, Starbucks, HBO, and Bud Light, and has directed videos for the likes of COOLIO.

According to SOCIETY 1 frontman Matt "The Lord" Zane, the "It Isn't Me" video explores such themes as "the realization and acting out of personal taboos" and "the sinister secrets of the dark side of human consciousness". Zane had this to say about the experience of filming the "It Isn't Me" video:

"This was almost more grueling than the suspension video. Danny [Roew] put us through some seriously strenuous situations that bordered on real experience, not acting. We are far from actors so he believed the only way to get realistic reactions was for the situations to be real. It's an interesting concept that seems to follow what this band is all about. I have worked with other directors and I have to say Danny's directing style and the ways he manipulated the camera to achieve certain effects at times seemed groundbreaking. I believe this video will be the first to really capture what we are on a instinctual level."

Look for the "It Isn't Me" video, coming soon to and a TV near you.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).