In a recent interview with "The Art And Span Show", guitarist Zach Myers detailed plans to shoot a music video for every song from SHINEDOWN's most recent album, 2018's "Attention Attention". For the clips, the band has enlisted producer Bill Yukich, who recently helmed the video for the album's title track.
"They're done," Zach said (hear audio below). "They're in the can. We did about a month a and a half ago. We went to L.A. We had already done, four, I believe, of the singles that were out, and then 'The Human Radio'. Then we spent two weeks in L.A. and we shot every day. We did it. We knocked it out. It will be coming out next year in a form — I don't think we're talking about how we're going to do it yet, but it's going to be a bigger picture than 13 music videos. It's going to be a big deal. We're really looking forward. We've never seen a band do that. We just want to think big with it. The concept was such an idea to do, then Bill [Yukich] really knocked it out of the park. There's video directors and there's guys who really have a vision, and that guy's vision is out of this world. I'm really excited to see what the finished product is. But, yeah, I'm looking forward to it. They're all connected."
"Attention Attention" debuted at No. 5 on the Billboard 200 album chart back in May 2018. The follow-up to 2015's "Threat To Survival" marked SHINEDOWN's first full-length effort to be produced entirely by bassist Eric Bass. The 14-song release tells the story of a character who starts out defeated and slowly overcomes pain and personal struggles and becomes confident at the end.
SHINEDOWN's "Get Up" single went to No. 1 on the mainstream rock chart in December and crossed over to the alternative and adult contemporary charts.
SHINEDOWN has had 14 top singles in its 18-year run. That's second most in the mainstream rock chart's history, breaking a tie with VAN HALEN.