SHARON OSBOURNE: Wave Of Talk TV Future?

Pat Nason of United Press International reports that "The Sharon Osbourne Show", one of the more successful new entries in the field of syndicated TV talk shows, may be helping to push the genre away from the sensationalism typified by Jerry Springer, toward a more family friendly tone.

Sharon Osbourne began her life of celebrity in the MTV reality-based comedy, "The Osbournes", as the wife of rocker Ozzy Osbourne. She caught on with viewers, women in particular, and became so popular that the new daytime talk show was designed specifically for her.

And she will be the first to tell you that if it were not for "The Osbournes", no one would have thought of her for a TV talk show with her name on it.

"No way," she said in an interview with United Press International, "let's face it."

The way things are turning out, though, Osbourne is connecting with viewers every bit as much as producers hoped she would when they sold rights to the syndicated show earlier this year. Early ratings for the show were solid but not spectacular, but Jim Paratore — who produces the show at Warner Bros. Domestic Television — said "The Sharon Osbourne Show" has found a sweet spot with women aged 18-34, a demographic segment that advertisers love deeply.

"When we sold 'The Sharon Osbourne Show' the goal was to attract a younger audience with an advertiser friendly show, that was good for the overall image of the stations and would still attract the younger audience," he said. "It looks like we've found it." Read more.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).