SHADOWS FALL Singer Explains Band's Decision To Form Own Label

Vocalist Brian Fair of Massachusetts metallers SHADOWS FALL recently spoke to Noisecreep about the band's decision to form their own label in conjunction with Warner Music Group's Independent Label Group and Ferret Music.

"We had an amazing run with Century Media that opened up many doors and taught us even more," he said. "This led to our decision to sign with a major label like Atlantic Records to see what that world was all about. We realized quickly that the entire music industry was in a state of flux and panic as sales figures and profits were dropping by huge percentages each year. It was time to change up the business model in a way that would help break the cycle of large unrecouped budgets and put the power and profits back in the hands of the band."

Fair continued, "In a traditional record deal, the band is fronted large amounts of money by the label and they control the spending for promotion and video that then must be paid back through album sales, leaving the band as the last ones to get paid as the money trickles in. In our current deal, we have the power of a major label distributor combined with the everyday input of an independent label that understands our music and scene."

Fair told Revolver magazine that the band's new songs are similar to those on 2007's "Threads of Life", though darker and almost ballad-free. "There's more like two half-ballads," he said. "There are some acoustic moments and some melodies that let the songs breathe, but there's old-school thrash as well. We've written a lot of fast stuff which is definitely going to be fun to play live."

"Threads of Life" was made available through Atlantic in the U.S. and Roadrunner Records in Europe. The CD shifted around 100,000 copies in the United States since its April 2007 release — a fraction of the 300,000-plus sales total achieved by its predecessor, 2004's "The War Within", which was issued by Century Media.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).