Boutique record label Softdrive Records has released the third in a series of webisodes (see below) intended to document the day-to-day functions, difficulties, and grassroots efforts of an independent record label in today's faltering economy and digitally driven music business. The nine-minute clip features lots of behind-the-scenes footage of the latest Scott Weiland (STONE TEMPLE PILOTS, ex-VELVET REVOLVER) solo gig from April 17, 2009 at the LAX club in Las Vegas (including a never-before-heard live version of "Paralysis" from the rehearsal for the gig).
Softdrive Records is the brainchild of Scott Weiland and producer/engineer/guitarist Doug Grean.
Grean commented, "I was unaware of the power of YouTube, but last year Adam Kirr suggested we try video blogs. The fans loved it, and it turned out that both Scott and I really enjoyed it as well."
After the resounding success of Grean's video blog from the most recent Scott Weiland solo tour, Softdrive has opened its doors to the video blog world. Utilizing candid office shots, musical performances from Weiland, Grean, and the Softdrive artist roster, as well as update segments and office hijinks, the Softdrive Records team will invite fans to experience the operations behind a small record label.
Shot and edited in true DIY fashion, the Softdrive webisodes aim to document the personalities and operations behind the record labels efforts. "We'd really like fans to see that Softdrive is really more like a family than a company. It's an intimate operation," says Arik Garcia, A&R/recording engineer for Softdrive Records. Webisodes will be released bi-monthly on the Softdrive street team YouTube account, allowing time to record and edit fresh material for each update.
Softdrive Records operates out of Weiland and Grean's private studio in Burbank, California, leaving the door open for surprise guest appearances and cameos from recording artists and friends of the pair.