Former VAN HALEN singer Sammy Hagar will address an audience of senior Branding, Marketing and Entertainment execs at IIR's forthcoming Branded Entertainment Summit taking place April 28-30 2003 at the Beverly Hilton, Beverly Hills, California.

"Lunch with Sammy Hagar" will take place on Tuesday, April 29 and Sammy will discuss the success of his Cabo Wabo brand tequila and nightclub of the same name. Cabo Wabo Tequila™ is the number two premium brand of tequila in the United States. The Cabo Wabo Cantina and Restaurant is the number one nightclub in Cabo San Lucas, Mexico.

Kim Rivielle, Managing Director for the Branded Entertainment Summit said, "While best known for his rock'n'roll exploits, Sammy is also an extremely successful entrepreneur and someone who naturally recognizes the value in a brand. He's the face of Cabo Wabo Tequila, and it is his personal brand that has, in large part established the Cabo Wabo brand."

Sammy commented, "Tequila will be served."


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@) with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).