SAINT ASONIA, the act led by ex-THREE DAYS GRACE frontman Adam Gontier and STAIND guitarist Mike Mushok, is previewing its music video for it single "The Hunted" through a new Snapchat Lens that puts the viewer right into the video's key scene.
In the 30-second excerpt of SAINT ASONIA's forthcoming full-length video for "The Hunted", viewers can actually insert themselves into a clip from the upcoming video through a specially designed Lens, and can then share their cameo role with their friends on Snapchat.
While the band unveiled the new Lens via their social media accounts, the Lens will also be featured in Lens Explorer, Snapchat's hub to discover Lenses made by the community. To open Lens Explorer, just tap the smiley icon that appears when the Lens Carousel is active.
The Lens was made through Lens Studio, Snap's free desktop app that makes it possible for anyone to create their own Lenses for Snapchat. Lens Studio just unveiled six new templates, including a Face In Video template, which places the viewer's face into a video. SAINT ASONIA is the very first band to utilize this exciting new feature.
The Lens was designed by Blnk Digital and the video clip is an excerpt from the forthcoming full-length video directed by P.R. Brown.
Become "The Hunted" by clicking here.
Since being released two weeks ago, "The Hunted", which features a guest vocal from GODSMACK's Sully Erna, has quickly gained radio support across the rock format. The song is the first single from SAINT ASONIA's forthcoming album, "Flawed Design", due out this fall on Spinefarm Records.
SAINT ASONIA sparked into life four years ago when Gontier and Mushok (also an important part of the NEWSTED setup in 2013) decided to turn their joint ambition to make music that is "raw, real, and straight from our hearts" into a new band and a fully-fledged studio outing.
The result was their acclaimed self-titled debut, released in 2015, which charted Top 10 in Canada and entered the Billboard U.S. Rock Albums chart at #2. The album was driven by the Top 10 radio tracks "Better Place" and "Let Me Live My Life", as well as the high-concept video to the featured track "Fairy Tale".
Given the pedigree and profile of the musicians involved — they are collectively responsible for 28 Top 10 U.S. rock radio hits, including 17 No. 1s — the demand was immediately there for SAINT ASONIA to take to the road. Following an inaugural main stage appearance at Rock On The Range in 2015, the band set off on U.S. amphitheater tours with BREAKING BENJAMIN and DISTURBED.
In Europe, they guested on an arena run with MÖTLEY CRÜE, visiting the UK, Germany, Switzerland, Italy, Sweden, and Finland, as well as playing several dates in Russia and Eastern Europe. As a consequence, Gontier has been back to the region for extensive solo acoustic shows.
With Adam's cousin Cale Gontier of Canadian band ART OF DYING on bass and STAIND's Sal Giancarelli on drums, the latest SAINT ASONIA lineup is now primed for a comprehensive live campaign in support of the forthcoming sophomore release; this will include key festivals and headline shows, both at home and abroad. With a new deal in place and a new chapter primed to unfold, the four musicians are keen to place as much emphasis on the international arena as continuing to build their success story at home.
"This new album is a giant step forward for us in many ways," says the frontman. "Of course, there's those elements that have always been present in the music, like the heavy riffs and the vulnerability within the lyrics. But there's also a completely new element that takes things to a different level. Our goal is to raise the bar on every record, so we're incorporating a lot of different sounds and instruments on this one. For me, this is the best stuff I've written since 2005. I guess you'll have to hear it to judge for yourself."