Rudy Sarzo (QUIET RIOT, OZZY OSBOURNE, DIO), Tommy Asakawa (WARRIOR), Steve Lynch (AUTOGRAPH) and Pamela Moore (voice of "Sister Mary" on QUEENSRŸCHE's 1988 epic concept album "Operation: Mindcrime" and last year's epic sequel "Operation: Mindcrime II") are among the musicians that have taken part in recording sessions to to promote the Donate Life Rocks Concert that will take place in mid-July in conjunction with The Hard Rock Café at Universal Studios.

The Rock and Roll Emporium (RARE), an eclectic rock boutique, is working with Donate Life America to encourage people to become organ donors. The store will host an awareness event during the Surf City Nights Street Fair Tuesday, April 10, 2007 from 5:00 p.m. to 9:00 p.m. Attendees who make a donation will receive a "Donate Life America" necklace or wristband, an entry in "The Rock and Roll Emporium Great Guitar Giveaway" and 20% off their purchases.

"We found out about this cause from one of our best customers and local rock icons Robbie 'Razor' Robfogel who is alive today having been the recipient of a liver from an organ donor," said Andrew Kirby, managing partner of the retail store. "Razor told us about Donate Life Rocks and it was something we felt we should be a part of. According to the Donate Life California website, nearly 20,000 Californians are currently waiting for an organ transplant and one third of them will die waiting. The street fair seemed the perfect place to get the word out about this issue."

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