Report: Creating Opening Video For AEROSMITH's Tour

ShorePublishing.com has issued the following report:

It's a rock 'n' roll fan's dream to someday work with legends in the music business.

For three members of Sonalysts media department, that dream came true when legendary rockers AEROSMITH spent a few days rehearsing on the studio's sound stages.

With only about three days before they opened at the Mohegan Sun last month for the first night of their two-year tour, the band needed an opener for their show.

"We had a huge time constraint," creative director Ralph Belfiglio said.

"Pretty much in the 11th hour," producer Jonas Sanchez continued, "as the band was getting ready to rehearse here at Sonalysts, the visual director and the production designer for the tour still did not have an idea of what was going to be the opening for the show. Though there was over 150 tapes of footage, there wasn't much that was usable, and the band's opening night was just a few days away."

Working under extreme circumstances with an ultra-tight deadline, Belfiglio and Sanchez were given complete creative control of the visual landscape, keeping in mind that the video could in no way date the band or even look like a chronological documentation.

"They didn't want to show their aging or make it seem like this was a band at the end of their career, but they wanted to maintain a feeling of the passage of time," Belfiglio said. "So we came up with this look which is this classy, eclectic montage."

The group had to work with 30 years of AEROSMITH footage and condense it into two and half minutes of visual nirvana. The team knew that fans would react to old clips of the band and used special effects in a subtle way so as not to take away anything from the rawness of past performances or the exhilaration of candid backstage shots.

Read the rest of the article at ShorePublishing.com.

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