Best known as a member of THE DEAD WEATHER (keyboards/guitar) and QUEENS OF THE STONE AGE (keyboards/guitar) and as a former touring member of THE RACONTEURS (keyboards/guitar/percussion), multi-instrumentalist Dean Fertita has stepped up to the role of frontman for his exciting new solo project, HELLO=FIRE. Featuring production and songwriting collaboration from longtime friend and RACONTEURS cohort Brendan Benson, and a host of musicians, including QOTSA bandmates Michael Schuman, Troy Van Leeuwen and Joey Castillo, as well as Michael Horrigan of THE AFGHAN WHIGS, the album will be released November 23 on Cobraside Distribution.

Considered a Detroit underground scene icon, Fertita is a wanted man. Since 2006, two of the brightest musical minds of our time, Jack White (THE DEAD WEATHER and THE RACONTEURS) and Josh Homme (QOTSA), have been competing to fit him into their respective projects. Additionally, Karen O of the YEAH YEAH YEAHS recruited Fertita last year for the acclaimed soundtrack to "Where The Wild Things Are". It's no surprise then that the making of HELLO=FIRE's debut was crammed into the few days off from his relentless touring schedule with recording taking place at no less than six different studios from London to Los Angeles. The result is a rollicking rock record that has been generating considerable acclaim since being released in Europe. Vice hailed the music as "raw, grit-filled rock & roll that kicks and screams from pillar to post" while Rolling Stone France awarded the album an impressive 9/10.

Launching forth with "Certain Circles" the album immediately asserts itself with a dose of bluesy electric guitar, woozy synth, rambunctious percussion and soaring choruses, making it known from the start that this is going to be one entertaining musical ride. From there, the album careens through a variety of territory to great result: the pristine power-pop of "She Gets Remote" and "Faint Notion", the straight-up rocker "Mirror Each Other", the acoustic psych-laced "Nature of Our Minds", the Nuggets-esque "I Wanna Like You" and finally, the spacey jam "Parallel" that perfectly closes the record.

A remarkable example of songwriting prowess and skilled musicianship, this wildly heady album establishes Fertita as a gifted orchestrator. Now, with the release of the album stateside and a forthcoming tour planned for early 2011, HELLO=FIRE is set to ignite.


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