OTEP Using Web Tool To Determine Tour Route

October 30, 2006

Billboard reports that OTEP is running a promotion to let fans determine eight dates on her upcoming tour using a free service dubbed Demand, from Eventful.com. The Demand tool, which allows fans to request that specific acts perform in their local markets, is added to artists' Web pages such as personal Web sites and MySpace pages and lets fans voice their opinion by clicking and "demanding" a performance. Tallies for all requests are displayed on Eventful's Web site.

"It's going to be the first-ever user-generated tour," says Jonathan Cohen, OTEP's manager. With seven dates in major markets locked down on the 15-stop tour, the promotion is being held in 24 markets, each competing for one of the final eight stops. The weeklong online competition ends October 30.

"It's a really handy tool for us to have to determine where the fans are," says Dave Kirby, president of TKO Booking, who represents OTEP. "When you're doing a tour like this, when you're going to smaller venues, making the right choice city by city is critical."

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