Finland's most successful metal band NIGHTWISH has designed a can for the Finnish energy drink Battery Energy Drink.
The NIGHTWISH Battery Energy Drink can was designed by NIGHTWISH's animator Janne Pitkänen in collaboration with NIGHTWISH mainman Tuomas Holopainen. This limited edition can holds the energy drink Battery Original and will be available in Finnish stores starting March 19.
NIGHTWISH and Battery Energy Drink signed a marketing co-operation in December 2011. In addition to the design can, the collaboration includes visibility and activations in web, social media as well as at selected NIGHTWISH concerts and festivals during the year 2012.
“Finnish metal music is international and speaks to the masses," says Battery Energy Drink's domestic brand manager Antti Airaksinen. "Heavy, powerful and energetic music such as NiGHTWISH's is a perfect fit for Battery Energy Drink. NIGHTWISH is Finland's most successful and international metal band, just like Battery Energy Drink in its own field. Furthermore, NIGHTWISH's mystical graphic look works very well on the Battery design can."
"A co-operation with another Finnish pioneer always feels good," says Tuomas Holopainen." NIGHTWISH and Battery Energy Drink are the same age, international and pioneers in our respective fields."
NIGHTWISH's first album, "Angels Fall First", came out in 1997, the very same year as Battery Energy Drink was launched in its first market, Finland. Both are hence celebrating their 15th anniversaries in 2012.