Behind-the-scenes footage from the making of NEW YEARS DAY's music video for the band's newest single, "Come For Me", can be seen below.
NEW YEARS DAY enlisted longtime director Robyn August ("Defame Me", "Kill Or Be Killed", "I'm About To Break You") and Matt Phelan of Chisel Pixel Productions) to bring singer Ash Costello's vision to life.
Costello states: "Music videos are a very big part of what NEW YEARS DAY stands for. We really put who we are as people and artists into every single detail and I think the video for 'Come For Me' is NEW YEARS DAY truly becoming something above and beyond visually than we ever have before.
"It's no secret that I am highly driven by movies, specifically horror and cult movies, one of my favorite directors is Quentin Tarantino, and 'Come For Me' is my nod to some of my favorite Quentin Tarantino movies, including 'Kill Bill', 'Planet Terror', 'Pulp Fiction' and 'From Dusk Till Dawn'. Whether he directed, produced or acted in the movie, everything he's been involved in as highly shaped who I am as a visual artist.
"'Come For Me' needed something fun and in your face to match the vibe of the song. My entire goal with the storyline of this video is to make you think of three words.... bad mother fucker."
"Come For Me", currently impacting Active Rock, is the follow-up to the top 15 smash "Shut Up". The official video for "Come For Me" follows their epic reimagining of "American Psycho" for "Shut Up".