Swedish drinks producers Brands For Fans have struck a new collaboration with legendary rock and roll band KISS for forthcoming spirits, in a deal brokered by Epic Rights. The plan is to take the band's spirit releases to a premium level. As of today, there are two products in the pipeline, with more information to be revealed shortly. The premium spirits will be available in Europe, Japan and Australia by the end of 2020.
There are legends, there are icons, and then there's KISS. KISS is one of the most influential bands in the history of rock and roll. Their immediately recognizable logo, iconic make-up and over-the-top live concerts have shaped an entire era of rock and roll. From "Detroit Rock City", "I Was Made For Lovin' You", "Lick it Up" and "Rock And Roll All Nite", one of the most well-known rock anthems of all time, KISS has receive more gold album awards than any other American rock band.
KISS's collaboration by Brands For Fans comes after many years of the company's successful work with other music artists like MOTÖRHEAD, SLAYER, GHOST, JUDAS PRIEST and SCORPIONS.
Sari H Wilholm, marketing director and co-founder of Brands For Fans, says: "The first money I earned was spent on a KISS record. To find myself 40 years later having them as Brands For Fans clients, I don't even know where to begin. It feels so fun and exciting to finally take KISS into the premium alcohol beverage segment, and they have chosen the right partner for this."
Back in 2011, KISS partnered with wine distributor Rewine to release KISS-themed Zin Fire wine and Destroyer beer.