According to RadioAndMusic.com, MTV India will broadcast METALLICA's first-ever concert in India. The channel, in association with F1 Rocks, will telecast the one-hour special of historic METALLICA performance one week after the live event.
F1 Rocks and MTV have organized a nationwide band hunt where a lucky band selected through online voting will get an opportunity of a lifetime to perform at the concert. MTV will telecast this nationwide search as four half-hour episodes.
MTV India channel head Aditya Swamy said, "MTV reaches approximately 130 million people across 40 million homes and its a huge thing for MTV to broadcast the most awaited concert in India in association with F1 Rocks. METALLICA concert will boost the Indian economy as international acts tend to do well in the live-music circuit in an emerging economy like India.
METALLICA bassist Robert Trujillo revealed the band's plans to play India in an April interview with the Inland Empire Weekly magazine.
"We are going to play India in October," he said. "That should be interesting, playing a place we never thought in our wildest dreams we'd [go] to play. It's an honor for all of us that we get to be a part of that whole music scene as a metal band sharing our music with fans in India at this incredible concert!
DNA Entertainment Networks, which has previously brought international names like IRON MAIDEN, MEGADETH, SCORPIONS, ROGER WATERS and DEEP PURPLE to Indian shores, was responsible for booking METALLICA's Indian concerts.