METALLICA's latest album, "Hardwired… To Self-Destruct", was certified platinum on April 12 by the RIAA (Recording Association Of America). The members of the band were presented with their plaques by "executives" from their record label, Blackened Recordings, on May 17 at The New Coliseum Presented By NYCB in Uniondale, New York.
The "Hardwired… To Self-Destruct" platinum certification reflects a million equivalent album units, which blends traditional album sales, tracks sold from an album and on-demand audio and video streams.
The recent gain in "Hardwired… To Self-Destruct" sales is owed mostly to a concert ticket/album bundle sale redemption promotion with the band's stadium tour that went on sale on February 17. Redemptions of albums included with the purchase of a concert ticket register as a sale in the week the customer redeems/receives the album.
"Hardwired… To Self-Destruct" debuted as expected at No. 1 on The Billboard 200 album chart last November, selling 291,000 copies in its first week of release. Both of the band's previous outings, 2008's "Death Magnetic" and 2003's "St. Anger", sold more copies in shortened sales weeks. "Death Magnetic" moved 490,000 copies in a three-day window, while "St. Anger" shifted 418,000 copies in a similar frame.
"Hardwired... To Self-Destruct" consists of two discs, containing a dozen songs and nearly 80 minutes of music.
The North American leg of METALLICA's "WorldWired" 2017 tour kicked off on May 10 in Baltimore, Maryland and is hitting stadiums in 25 cities before winding down in mid-August. Support on the quartet's first North American trek since 2009 is coming mainly from AVENGED SEVENFOLD and VOLBEAT, with GOJIRA taking over for the latter group for the last six shows.
Photo credit: Finlay MacKay