Former MEGADETH guitarist Marty Friedman has created and is now heading up the brand new record label, Gokukara Records. The label is a subsidiary of Japan's major label giant Avex. Friedman's solo releases will continue with Avex, and new artists that he works with will come out on Gokukara.
The first release for Gokukara will be the result of a nationwide search through NicoNico Douga (Japan's more modern interactive version of YouTube) and its special community devoted to discovering the first artist/band to make its debut on Gokukara Records.
Friedman and his staff are sifting through entrants, and make periodic status updates as well as live Ustream broadcasts on NicoNico Douga. Due to the sheer number of entrants, only NicoNico Douga community members may create videos for consideration.
As of now, Gokukara is domestic/Japan only and all pertinent information on NicoNico Douga and Gokukara Records web sites is in Japanese.
If you are outside of Japan and are able to use a computer in Japanese, all musicians/DTMs/arrangers are welcome to create videos for submission to NicoNico Douga. Access to NicoNico Douga may be limited outside of Japan depending on territory.
For more information (in Japanese only), go to this location.
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