Eleven Seven Music, the independent rock label, dominates the iTunes Critics Picks for 2008. BUCKCHERRY's "Black Butterfly" is named the Best Rock Album of 2008, MÖTLEY CRÜE's "Saints of Los Angeles" is the top rock song, SIXX: A.M. is named a Best New Rock Artist of the Year and SIXX: A.M., BUCKCHERRY and MÖTLEY CRÜE top the sales chart. Eleven Seven Music's releases comprise 25% of the Top 20 Best Rock Songs as selected by iTunes' Editorial Board with MÖTLEY CRÜE's "Saints of Los Angeles" at #1, BUCKCHERRY's "Too Drunk..." at #2 and their "Rescue Me" at #8, SIXX: A.M.'s "Life Is Beautiful" at #10 and TRAPT's "Who's Going Home With You Tonight" at #17. iTunes Best of 2008 can be seen in its entirely at this location (you may have to re-enter link address once iTunes opens).
Eleven Seven Music is among the best-performing rock labels, taking hold on a good portion of the rock charts since its inception in January 2006. With the recent #1 independent release from MÖTLEY CRÜE (the label scored the #2 position last year with SIXX: A.M.'s "The Heroin Diaries Soundtrack" and BUCKCHERRY's platinum and Grammy-nominated "15"), Eleven Seven continues to build on its model of research-based marketing strategies targeted directly to the fans and building out from that base. At rock radio, SIXX: A.M.'s "Life Is Beautiful" was the most played song of the year. Helmed by President Nikki Sixx, the label's roster includes MÖTLEY CRÜE, BUCKCHERRY, SIXX: A.M., TRAPT, DROWNING POOL, MARION RAVEN, THE LAST VEGAS, CHARM CITY DEVILS and THE EXIES.
Eleven Seven Music was founded by industry veteran and pioneer Allen Kovac, a revolutionary mind who has been at the center of some of the most creative and successful campaigns in the music business.
"It's so gratifying to see that iTunes' critics agree that Eleven Seven Music rocks as we continue our commitment to creating great rock music," notes label President Nikki Sixx.
Eleven Seven Music has proven to be the leader in creating lucrative partnership deals and identifying new ways to distribute content. As one of the first companies to offer a single for download simultaneously on the popular video game, Rock Band as well as through traditional retailers, earlier this year Eleven Seven Music released "Saints of Los Angeles", MÖTLEY CRÜE's first single from their new album of the same name. The track sold more than five times the number of downloads through Rock Band as it did on iTunes in its first week. Through persistence and innovation, Eleven Seven Music has become the #5 mainstream rock label and the #2 overall independent rock label.