Earlier today (Saturday, July 6), LINKIN PARK's Mike Shinoda unveiled a preview of his new "World's On Fire" music video at the Crunchyroll industry panel at Anime Expo in downtown Los Angeles. Mike was joined onstage by Adam Sheehan, director of events, and Victoria Holden, creative producer and brand manager, at Crunchyroll. Together, the three discussed the history of anime music videos, including LINKIN PARK's hit song "In The End", which was frequently featured in fan-made anime videos online. Mike also shared how his personal interest in anime has shaped the inspiration for "World's On Fire".
Said Shinoda: "My music and anime have had a long history crossing paths, from the fan videos edited over LINKIN PARK's music, to our original video for 'Breaking The Habit'. This new video for 'World's On Fire' is a lighthearted video that focuses on a female protagonist as she learns to control her unique power."
The "World's On Fire" music video will premiere later this summer. The song is taken from Mike's full-length solo album called "Post Traumatic", which came out last year. Some of the LP was inspired by the death almost two years ago of LINKIN PARK singer Chester Bennington. The latter was found dead in his Los Angeles-area home on July 20, 2017 after hanging himself. LINKIN PARK headlined an all-star tribute concert for Bennington in October 2017 in Los Angeles but has not announced any future plans for recording or touring.