LAMB OF GOD Guitarist Talks About 'Redneck' Video Concept

August 2, 2006

Chris Harris of MTV.com recently spoke to LAMB OF GOD guitarist Mark Morton about the making of the group's video for "Redneck". According to Morton, LAMB OF GOD salvaged a concept they'd abandoned years before: the Virginia metallers — in debauched, beer-guzzling rock-star fashion — crash a toddler's birthday party and hilarity ultimately ensues.

"There are only so many videos you can make with you standing around a warehouse looking tough," Morton explained. "We've done a couple of those, and we've done some live videos, too. But for this one, we wanted to do something different, so we just did a take on the old, classic '80s videos that were kind of spoof-ish. It has a little bit of a TWISTED SISTER vibe to it."

The video for the first single from LAMB OF GOD's forthcoming LP "Sacrament" was directed by Bill Fishman (EAGLES OF DEATH METAL, RAMONES). It begins inside a picture-perfect suburban living room, where a father is playing "Mary Had a Little Lamb" on his acoustic guitar for his young daughter's birthday. The child's mother flips through the phone book, looking for a band to perform during the girl's birthday party. She finds an ad for LAMB OF GOD, and calls to book them.

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