Launch Radio Networks reports: The posthumous marketing of late NIRVANA frontman and songwriter Kurt Cobain continues. According to Variety, Cobain's image has begun showing up on lunchboxes, an action figure and even a key chain that doubles as a small liquor flask, all manufactured by the National Entertainment Collectables Association (NECA). Cobain's image was licensed to NECA by his widow, singer Courtney Love, who also sold a 25% stake in her husband's song catalog last year for $50 million.
The Cobain action figure features the musician wearing the same striped shirt that he wore in the "Smells Like Teen Spirit" music video.
The value of the NIRVANA catalog sale put Cobain ahead of Elvis Presley on Forbes magazine's 2006 list of the top-earning dead celebrities. The magazine also reported that the licensing of dead celebrities was nearly a quarter-billion dollar business last year.
Love's manager, Peter Asher, insisted that none of NIRVANA's songs will be used for anything that Cobain would have opposed, explaining, "We believe if we say yes to the right things, we can do both — make money and do the right thing for the catalog."
Love recently protested the unauthorized use of her husband's image in a British ad campaign for Dr. Martens boots.
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