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KISS Legend GENE SIMMONS To Serve As Co-Managing Director Of New Boxing Venture

September 14, 2005

Los Angeles-based BBKO Ltd. has officially announced the active participation of KISS bassist/vocalist Gene Simmons as co-managing director of the company. BBKO is a 21st-century boxing venture that seeks to broaden the sport beyond its traditional ring by infusing it with equally hard-hitting entertainment. The company was originally co-founded, and its business plan developed, by Simmons prior to its July 2005 acquisition by Orbit Brands Corporation.

KISS has broken box office records set by ELVIS PRESLEY and THE BEATLES and continues to be the juggernaut of licensing/merchandising, with over 2,500 licenses.

"Besides being an accomplished entrepreneur, Gene has a canny sense of how entertainment can organically enhance a sports institution such as boxing," stated Joe Cellura, chairman and CEO of Orbit Brands Corporation. "His active involvement in BBKO will fuel the growth of the company in all areas, and we enthusiastically welcome him aboard."

For more information, read the entire press release.

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