JIMMY PAGE Stars In John Varvatos Spring 2013 Campaign

The latest campaign for the John Varvatos brand features music legend Jimmy Page, the guitarist of "the greatest rock and roll band of all time" LED ZEPPELIN, paired with the 28-year-old emerging American music talent Gary Clark Jr. The images and short film were shot in London by Danny Clinch, against a textured backdrop at the historic Rivoli Ballroom, where the two sharply dressed subjects stand out in iconic black and white portraits.

Self-taught from the age of twelve, English guitarist, songwriter and record producer, James Patrick "Jimmy" Page has been inducted into the Rock And Roll Hall Of Fame twice — for THE YARDBIRDS and LED ZEPPELIN — one of the major driving forces behind the rock sound of the 1970s, influencing a host of other guitarists and countless rock bands.

Born and raised in Austin, Texas, Gary Clark Jr. has played the guitar (like Jimmy) since the age of twelve and is described by The New York Times as "the next Hendrix." Influenced by blues, jazz, soul, country and hip hop, this young musician is a natural triple threat guitar-slinger, emotive singer and involving songwriter. Gary notes, "It was an honor to work with John Varvatos on his new campaign and to be paired alongside a legend like Jimmy Page for this shoot."

"Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend," says designer John Varvatos. "Gary Clark Jr. is the real deal — amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true."

This latest John Varvatos campaign follows 17 seasons, all of which underscore the brand's affinity for rock 'n' roll style-makers. Past collaborators have included Paul Weller and Miles Kane, GREEN DAY, FRANZ FERDINAND, Perry Farrell, Alice Cooper, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash and more.

For more information, visit www.johnvarvatos.com.


Posted in: News


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).