IRON MAIDEN's TROOPER Gets New U.K. National Beer Listing With Sainsbury's

IRON MAIDEN's TROOPER Gets New U.K. National Beer Listing With Sainsbury's

Robinsons Brewery has announced a new supermarket listing for their fastest-selling ale: Sainsbury's will be stocking Trooper nationally in just under 300 of their stores across the country!

This announcement follows the recent breaking news that Robinsons have now exported over one million pints of Trooper worldwide; now taking the total number of pints sold globally to over 2.5 million pints since its launch on May 9.

As U.K. beer in general struggles to raise the bar, with sales dropping by nearly 5 percent this year, worldwide demand for Trooper ale has both stunned and delighted regional family brewers Robinsons.

Robinsons managing director (beer division) Oliver Robinson commented: "Establishing a new beer in the U.K. alone is a long and difficult process but we feel that with two national listings in two of Britain's favourite supermarkets, and export orders with over 30 countries worldwide, in just six months, we are off to a great start."

According to Peter Walshe, global brands director at Millward Brown, there are three things that drive a brand to be successful: being meaningful, salient and different… Trooper is certainly a brand that ticks all three of these desired boxes; having a healthy mix of both emotional and rational appeal, being perceived not only as unique but as somewhat of a trend-setter, and most importantly it meets the consumer needs.

Robinsons director of marketing David Bremner explains why he thinks Trooper is succeeding where others miss the mark: "Distinctiveness and authenticity is really important for us. If you look at the British beer market generally, it can be quite homogenous; although things are starting to change. Trooper has more to it than just taste it has its own unique character and personality that fans buy into, and this has been backed up by a complete marketing strategy utilizing tools such as social media to really drive interest around the brand. Trooper not only appeals to fans of IRON MAIDEN, it is appealing to a new group of customers who will try traditional British beer perhaps for the first time. On top of that, rather than appearing gimmicky, we are raising the profile of Robinsons and perhaps all traditional British brewers."

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).