Nike 6.0, the new branch of Nike shoes designed for active, action sports fanatics, and Canadian heavy metal band 3 INCHES OF BLOOD have joined forces, resulting in the darkest 6.0 shoe collab to date, the Blood Oncore High.
"The collaboration idea came directly from a few of our athletes who are obsessed with metal and 3 INCHES OF BLOOD," said Nike product manager Tim Reede. "The band was down for anything and even flew out to an event for a secret show. The kids went ballistic in the pit and were beyond psyched to meet and hang with the band after their performance. It was amazing to be able to bring everyone together and create some chaos!"
3 INCHES OF BLOOD chose Nike 6.0's new Zoom Oncore High to translate its soundtrack of mayhem. Inspired by Viking folklore and mythical carnage, 3 INCHES OF BLOOD worked with the product team on custom materials and colors. The upper, constructed with premium distressed battle-worn leather is mixed with sanguine accents and the muted greens of rot and pestilence. Metallic side panels simulate armor and warrior-shields, while the blood-red outsole and tongue are an ode to the band's name.
The Blood Oncore High drops May 1 at select retailers.
3 INCHES OF BLOOD's first album, "Battlecry Under a Wintersun" (2002), was released in the U.S. on February 3, 2009 and in Canada on February 24, 2009. It was made available by Sonic Unyon and distributed by Caroline Distribution in the U.S. As a special treat for all who waited to get it, there are four bonus tracks included on the album that were previously unavailable outside of the U.K.
3 INCHES OF BLOOD is rumored to be in talks with Century Media Records about a new record deal following the band's split with Roadrunner.