IN THIS MOMENT: 'Whore' Lyric Video Released

October 9, 2013

Southern California's female-fronted hard rockers IN THIS MOMENT have just released the official lyric video for their latest single, "Whore". Check it out below.

While "Whore" has been getting traction at radio stations across the country, it was more important for the band to create a message that conveys the true intent behind the use of the "whore" word. Singer Maria Brink created the term Women Honoring One Another Rising Eternally to give new meaning away from the derogatory connotation of the "whore" word.

"I am so proud and excited for the world to hear 'Whore'. This is an honest and raw movement that needs to be heard!" exclaims Brink.

"The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love, and liberation."

The imagery the band has created around the release of "Whore" is just as provocative as the word itself, yet all goes back to the important message the band has created. Brink explains: "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion. The word 'whore' written down my back, and the dunce cap symbolize me placing myself on the stake for those who are suffering and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand.

"We are resilient beings and need to realize our incredible strengths.

"I will not bow down to others' perceptions of me; I will only rise in the name of art, love and music."

Adds IN THIS MOMENT guitarist Chris Howorth: "One of the best things about the song 'Whore' is all the feelings and thoughts that the word alone provokes, and that's great, but at the end of the day, it's just a word. The only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word, you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming whore at the top of your lungs! Listen with your heart!"

IN THIS MOMENT will return to headline status this fall as part of the first-ever Hellpop tour. The trek, which will also feature MOTIONLESS IN WHITE, KYNG and ALL HAIL THE YETI, will kick off October 24 in Tempe, Arizona and run through November 27 in Los Angeles, California. The 25-city tour will make stops in Houston, Texas; Orlando, Florida; Atlanta, Georgia; and Salt Lake City, Utah, to name a few. IN THIS MOMENT will also play a special Halloween show in Shreveport, Lousiana on October 31 which will be a spectacle not to be missed.

IN THIS MOMENT's fourth album, "Blood", debuted at No. 15 on the Billboard album chart and has sold more than 185,000 copies in the United States since coming out in August 2012.

IN THIS MOMENT professionally filmed its May 21 concert in Madison, Wisconsin for the group's first-ever live DVD. IN THIS MOMENT has partnered up with longtime supporter, radio station WJJO, as part of their Mayday Maylay concert series. The band had a bunch of surprises in store for this show, including rarely played songs from their catalog and an all-new stage show created specifically for this concert.

IN THIS MOMENT's DVD is being directed by Brad Golowin who is known for his work with MISS MAY I and 10 YEARS, to name a few.

inthiosmomentwhore_600

Find more on In this moment
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).