IN THIS MOMENT video for the group's new single "Forever" can be viewed below. The clip was directed and shot in Los Angeles, California by David Brodsky (THE BLACK DAHLIA MURDER, WHITECHAPEL, OPIATE FOR THE MASSES) of MyGoodEye. Some pictures from the video shoot can be found at this location.
Guitarist Chris Howorth commented: "We recently shot a new video for our new song 'Forever', which is the third video of our career. Once we left the studio in late July we knew we were making a video and had to decide on a director first and foremost. The choice was actually very easy this time. David Brodsky is a guy we have known for quite some time and we consider him part of our family, so when the opportunity came up to work with him we jumped at it. As far as the concept, we wanted to avoid having a bunch of actors and some weird story going on the whole time. We basically wanted to feature the band rocking out in some kind of original environment that gave the video an epic feel. Maria [Brink, vocals] immediately came up with the idea of shooting at the ocean and we all loved it. Brodsky came up with a basic treatment that we all thought was cool and we went with it. The video shoot itself was two days; the first one was the whole band performing near the water headbanging for over 12 hours and the footage came out looking terrific. Brodsky and his partner Allie took good care of us and made it a productive day. Day two featured Maria in a huge aquarium doing underwater shots. We had the ambitious idea to try and mimic the oracle scene from the movie 300 and again these shots came out really cool. The final video is exactly what we wanted and we hope everyone likes it. David Brodsky is a great director a we couldn’t have asked for a better video process."
"Forever" is the first single off IN THIS MOMENT's sophomore album, "The Dream", which is scheduled for release on September 30 via Century Media Records. The CD was recorded at a Las Vegas studio with producer Kevin Churko (OZZY OSBOURNE, SHANIA TWAIN) and "showcases the band's songwriting prowess and [singer Maria] Brink's beautiful, angelic voice that is simply captivating," according to a press release.
IN THIS MOMENT is represented by Mercenary Management, which is headed up by OZZY OSBOURNE/ex-ROB ZOMBIE bassist Rob "Blasko" Nicholson.