In the world of rock and metal, there are few names as big as Slash. From GUNS N' ROSES and VELVET REVOLVER to SLASH'S SNAKEPIT and his current collaboration, SLASH FEATURING MYLES KENNEDY AND THE CONSPIRATORS, Slash is a rock and roll legend.
When it came time to create a music video for the new SLASH FEATURING MYLES KENNEDY AND THE CONSPIRATORS single "Mind Your Manners", Slash and the band decided to forego a high-end Hollywood production. Slash wanted raw, real and fan-created footage and with the help of Cinebody, ticket holders and followers were invited to film group's show at the Hollywood Palladium to create a video that rocked.
As a result, the "Mind Your Manners" video is a fan-fueled, turbo-charged adrenaline rush of reality. Over 600 video clips came in from almost 100 fans, which were edited together with professional camera crew footage directed by Clifton Collins, to create an authentic "mosh-pit view" of the Hollywood Palladium show. The "Mind Your Manners" video release exploded.
* Almost 30,000 Instagram views in 45 minutes (now at 125,000 views)
* Almost 90,000 YouTube views
* 350 shares on Facebook
Rolling Stone magazine was quick to pick up on the viral video, quoting Slash about this revolutionary new way to capture the true feeling of a live event. "It was great to involve the fans to make this video," Slash said. "They did an awesome job! Having Clifton shoot as well as edit it all together was just perfect."
The overall benefits of this simple, fan-centric approach are clear to any brand looking to engage fans and spread the word through social. Combining fan-shot footage with video captured by professionals, such as Clifton, creates a seamless blend of epic rock that begs to be shared. Recruit people already in love with your brand, and they'll not only be ready to help, they'll be genuinely psyched about being part of the creative process.
Jeff Varner, partner of Revelation Management Group, realized the value of putting the lens in the hands of Slash's biggest fans. "Getting down there in heat of the concert, the intimate car journeys, mixing it up with other fans, seeing it through their eyes… that's the kind of access that was impossible to capture until Cinebody came along," said Jeff. "It's priceless footage that elevates anything normally created for the artist, and Slash loved it."
Whenever fans are part of the process, they'll be more excited to share the results of their hard work which leads to thousands of free dollars in earned media, and buzz that cannot be bought. This is the core power of Cinebody's fan-created content, and when it's combined with traditional footage it creates a unique music video experience that goes way beyond the norm.