Hear PEARL JAM's New Song 'Superblood Wolfmoon' By Pointing Your Cellphone At The Moon

Hear PEARL JAM's New Song 'Superblood Wolfmoon' By Pointing Your Cellphone At The Moon

Powster — an award-winning interactive creative studio/production company for over 150 movie distributors — has joined forces with Universal Music Group, Republic Records and multi-Grammy Award-winning band PEARL JAM join forces for the launch of the single "Superblood Wolfmoon", from the upcoming PEARL JAM album "Gigaton". Beginning February 13, through the single's release date on February 19, listeners can launch an immersive experience to get an exclusive sneak peek of the song and music video.

The creative team at Powster developed this concept to celebrate PEARL JAM's highly anticipated 11th studio album, "Gigaton", scheduled to be released on March 27. Using interactive technology through a proprietary PEARL JAM web app, fans can point their mobile phone camera at the moon, which will trigger on-screen animations around and over the moon, timed with a preview of "Superblood Wolfmoon" and an in-app option to pre-order the song.

Powster employed cutting-edge technology and immersive storytelling to create this activation, drawing PEARL JAM fans to face the moon and enjoy the artistic value and lunar inspiration of the new single. Once the mobile phone camera tracks the moon, AR technology creates an artistic depiction of the "Superblood Wolfmoon" on-screen, imitating a red lunar eclipse. This unlocks a preview of the single that plays while the red moon expands and sketched rays scatter outwards while animated band members appear around the enlarged moon and perform.

"We're honored to be working with PEARL JAM to bring their music to life through technology blended with the elements of nature that inspired their tone. This activation displays their innovation and creative energy going into their new album," said Ste Thompson, CEO and creative director of Powster. "Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with PEARL JAM to provide their fans with this exclusive look at their style and artistic direction."

"Engaging PEARL JAM fans to go outside and experience the moon in an exciting way is a testament to the innovative spirit the band brings to music," said Bill Gerdts, associate director, digital marketing at Republic Records. "This project encompasses PEARL JAM's desire to engage with their fans and provide a visual representation of what is to come in their new single 'Superblood Wolfmoon', and later, in the 'Gigaton' album."

The "Superblood Wolfmoon" experience is available on all Android and iOS-enabled devices with a camera, and can be accessed at moon.pearljam.com.

Powster, part of Vista Group International, is an award-winning interactive creative studio and production company for over 150 movie distributors including all six major studios, and various major music labels globally. Powster's platform enables over eight million consumers a week to discover cinema showtimes on official movie web sites. Powster develops creative and engaging content such as music videos, web sites, interactive experiences, and more.


To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).