'Guitar Hero: Aerosmith' To Be Featured In NASCAR Sprint Cup

June 18, 2008

Chip Ganassi Racing with Felix Sabates announced today it has partnered with Activision and its long-time sponsor Target to feature the latest version of the Guitar Hero series, Guitar Hero: Aerosmith, on Dario Franchitti's No. 40 Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway (NHMS) on June 29.

Guitar Hero: Aerosmith, which will be released June 29, is the latest installment from the Activision franchise that was the top-selling video game in 2007. The game puts players in the shoes of Joe Perry (guitar),Brad Whitford (guitar) and Tom Hamilton (bass),as they rock out alongside front man Steven Tyler and drummer Joey Kramer. Gamers will experience AEROSMITH's Grammy-winning career, from their first gig to becoming rock royalty while jamming to the band's top songs.

With the launch of Guitar Hero: Aerosmith, Target stores will carry an exclusive bundle for Nintendo's Wii that includes the game, two wireless guitar controllers and a tour book. The ultimate rock experience, whether cooperatively or head-to-head, can be had right out of the box on June 29 for $149.99.

"The marriage of Nintendo Wii and Guitar Hero makes a lot of sense for the Target guest," said Steve Eastman, Vice President, Target. "The music of AEROSMITH bridges generations, just as the Wii has done. Everyone in the family can share that experience with this bundle."

Read the entire press release at this location.

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