The official lyric video for the GODSMACK song "Generation Day" can be seen below. The track is taken from the band's latest album, "1000hp" (One Thousand Horsepower), which came out last August via Republic Records.
In an interview with Grammy.com, GODSMACK frontman Sully Erna stated about the song: "'Generation Day' is really unique for me because not only is it this six-and-a-half-minute epic, but it has these really cool textures and colors in it. The middle section has this cool, ZEPPELIN-y kind of breakdown, drifty and trippy. The song has this really fat, cool opening riff, and it's something I almost think we want to open the live show with. It's one of my favorites because I love what it targets. I feel like we're the last generation of the analog world. I think from this point on, all of our kids will have grown up with MP3s and digital downloads. I'm a huge fan of the analog world. I'm not a big fan of the digital world, but I know it can be very important and I know it can be very powerful, so you have to embrace it and utilize it. But I just miss the days of putting a needle on the album. I still do it. I still listen to music on vinyl and I love the warmth."
He continued: "'Generation Day' is about realizing that this new era is taking over, and one day our generation day will be shot and be dead. Whether that's completely dead or something that's just an underground market — like there is a small market for vinyl albums now — [remains to be seen], but when I think about that whole world, I feel sad and wish my daughter and the people [who] are younger could have had that experience of putting on an album and pulling out the lyrics and looking at the artwork. It was such an experience back then. Music is still such a gift, but back then it was more of a whole [ritual] that you did. You would sit on the couch, put on a new album, lay there and listen to it. ... Now it's so quick, just hit the app on your iPhone and suck in the new three-minute, preprocessed shit song. I feel like the integrity sometimes gets lost."
"1000hp" sold approximately 58,000 copies in its first week of release to land at No. 3 on The Billboard 200 album chart. The disc followed up 2011's "The Oracle", which topped the chart with sales of 117,000 copies in its debut week.
Erna described the sound of the "1000hp" album to The Pulse Of Radio as "a little bit more raw, a little bit more open. The writing was a little freer. The production is really kind of raw and in your face, and the songs, man — I'm really, really excited about these songs. And I have to tell you honestly, I wasn't that excited about writing this record at first."