GENE SIMMONS Is A Secret 'Doodler'

KISS bassist/vocalist Gene Simmons is a secret "doodler," who likes to furiously scribble down his creative ideas on little pieces of paper, says Steve Petersen, head of Big Machine Design (BMD), a Hollywood company that produced the main title graphics for Simmons' new TV show "Gene Simmons Family Jewels", which debuts on the A&E network on August 7. Says Petersen, "Gene is incredibly creative. In meetings, he would literally take the pen from my hand and frantically sketch out design ideas he saw in his head on the back of whatever little piece of paper was lying around. We'd bring those pieces of paper back to our shop and use those scribbles as the basis of our animated designs while creating the show's opener."

In the new show's main title sequence produced by BMD, an animated Gene Simmons — in his full KISS makeup and costume — rises out from the pages of an old book, with the tagline "Lord of Rock" appearing beneath him. Gene Simmons himself says, "Big Machine is as cool as cool gets. Our show rocks that much more because of the opener. It rocks."

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