GENE SIMMONS In Commercial For MILLER LITE Beer: Video Available

Kiss Kollector Online reports:

"Although he often stated he never touched alcohol (or drugs or tabacco) and would never do any promotion or anything whatsoever for alcohol (or drugs or tabacco), [KISS bassist/vocalist] Gene Simmons now appears in a commercial for Miller Lite beer! Click here, enter your date of birth, then click 'Watch the trial' and select 'Big Taste – Wed, 11-23-2005' on the right to view Gene's commercial. When asked why he did this after all, Gene replied (in the letter section on his website): 'Because Miller Lite has taken on a campaign of 'Don't Drink And Drive'.' (although that part is not in his commercial). But then again, Gene also promoted the KISS Kasket as being a handy beer cooler too, and there once was official KISS wine as part of the band's huge licensing machine… So, in fact, this new commercial shouldn't be too much of a surprise. Why pass up the opportunity to make a few extra dollars..? And on the other hand, Gene once appeared in an anti-drug commercial for Rock Against Drugs."

Gene Simmons in a 1999 interview: "I've never been high, I don't drink, I don't smoke. . . You have to be an idiot to numb yourself with chemicals."

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