GENE SIMMONS' DR PEPPER Commercial Posted Online

March 25, 2009

KISS bassist/vocalist Gene Simmons is the latest celebrity to appear in Dr Pepper's "Trust Me, I'm a Dr" campaign as Dr. Love. As part of the campaign, Simmons and his son Nick Simmons recently filmed a TV commercial introducing new Dr Pepper Cherry which will begin airing on March 30.

You can now watch the commercial on the Kiss On Fire web site.

Simmons' "Dr. Love" is the third Dr in the "Trust Me, I'm a Dr" advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS "Demon" regalia. Nick Simmons, Gene's son, will also star in the commercial. (See photos below.)

"When initially describing Dr Pepper Cherry's taste, we felt it had just a kiss of cherry and was so smooth, we knew who our third doctor had to be — Dr. Love," said Methvin. "Gene will get some help from Nick to introduce the amazingly smooth infusion of cherry flavor that makes Dr Pepper Cherry so smooth."

The new commercial featuring "Dr. Love" launches on March 30, 2009 on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.

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