GENE SIMMONS Co-Authors 'I Am Indy' Campaign Signature Song: Audio Available

January 10, 2006

The IndyCar Series has announced that it has forged a unique marketing alliance with KISS bassist/vocalist Gene Simmons and entertainment industry veteran Richard Abramson, principals in the Hollywood-based Simmons Abramson Marketing company.

The broad-based agreement will see Simmons Abramson Marketing actively engaged in the league's marketing, event, public relations, sponsorship, merchandising and branding efforts — from its IndyCar Series to the venerable Indianapolis 500.

Today's announcement of the partnership is highlighted with the debut of the "I Am Indy" campaign that is anchored by a signature song, co-authored by Simmons and BAG. The effort marks the first official theme song for a modern professional sport. With its growling affirmations and foot-stomping, "We Will Rock You/We Are the Champions" sensibility, the "I Am Indy" song forges a resonant link between the drivers and the IndyCar Series fans.

"Indy cars are rockets on the ground. These drivers are modern knights in shining armor, risking their lives at close to 225 mph," Simmons said. "'I Am Indy' speaks to the independent spirit in all of us."

Listen to the "I Am Indy" song at this location (.M3U file).

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).