Frontiers Records has announced the signing of a new distribution agreement for its label products with EMI Music distribution in North America.
The new agreement will be effective from January 1, 2011 and marks a "huge step forward in the label’s expansion strategy" — as stated by Frontiers president, Serafino Perugino.
EMI Music will distribute physical product from Frontiers Records in the United States of America and Canada. Plans are already underway to expand the territorial areas of partnership.
"We are happy that Frontiers Records have chosen us to partner with to release some of the greatest rock bands of all time — on their label you will find greats such as WHITESNAKE, ASIA and YES," said EMI's executive VP/general manager Mike Harris. "True classic rock artists that have sold millions of records worldwide. We look forward to a very rewarding relationship and know we will see true success in 2011."
Frontiers has recently announced the new partnership with Derek Shulman and 2Plus Music Entertainment who will oversee the label development and marketing over the North American market in conjunction with the EMI team in New York. Shulman said, "Our friends at EMI are all real music enthusiasts and we are looking forward to a long and fruitful relationship with them. The North American Frontiers team is gearing up for the first quarter release, which includes new music from MR. BIG, NELSON and WHITESNAKE."
The first releases which will be distributed with the new set up in January 2011 will be the recent YOSO debut, "Elements", the ALLEN/LANDE hit album "The Showdown", along with NELSON's recent comeback, "Lightning Strikes Twice", and MR. BIG's forthcoming "What If…" The first-quarter release plan shall be officially announced shortly.
Pictured left to right in photo below: Mike Harris, Serafino Perugino, Derek Shulman, Mario de Riso, Sid McCain at EMI's head office in New York