Chris Willman of Entertainment Weekly weighed in on the top 10 American Music Awards "highlights" from Monday night's show. At #2 was Sharon Osbourne announcing CREED's win. He writes, "There seemed to be no act too low for Sharon Osbourne to champion... except one. She broke from her slavishness just once, when she announced a win for CREED, making an ugly face and dismissively tossing the envelope aside. You may hate CREED as much as she does, but are they really that much worse than most of the acts whose butts she kissed on the show... like, say, daughter Kelly, whose pitch-free performance of 'Shut Up' wouldn't have made it past the first round in a local talent contest?" He also goes on to slam the entire Osbourne family elsewhere in the article, saying "we can only wish would quietly go away … The Osbournes … officially wore out their welcome once and for all in their opening moments on the Shrine Auditorium stage. All right, guys, you swear — we get it! The bleeped f-word has already turned into the most tiresome comic schtick since Pauly Shore's use of the word 'dude' — maybe even since the spit-take went out of style — but it's apparently all this sitcom clan has to ride on."
With regards to NICKELBACK's live rendition of their mega-smash "How You Remind Me", Willman writes, "NICKELBACK's performance was inexplicably letterboxed, as if to persuade viewers that they were watching a Major Motion Picture Event. One of the funniest moments of the show came when the group's frontman called out 'Sing with me!' — and then launched again into a chorus so mumble-mouthed that only the most hardcore fans would have the slightest idea what he was singing to begin with."