Economically Besieged Oshawa Re-Pins Its Dreams On KISS

June 5, 2009

Macleans.ca reports: As the auto industry continues its painful collapse, Oshawa, Ont., has become pretty desperate these days for a little good news. So in April, urged on by councillor Robert Lutczyk, the city endorsed a plan — peculiar even by municipal government standards—aimed at winning a contest hosted by KISS. The rock legends had called on fans to determine, via online voting, the route Gene Simmons and the boys would take on tour this fall. At the time, Oshawa was ranked 143rd as a potential stop. Suddenly, getting the city on the band's map was a top priority. As part of the effort to get out the vote, Oshawa declared the week of April 27 "Kiss in Oshawa Week." This culminated in an event at a local mall where shoppers voted, pulled on KISS T-shirts, and had their faces painted like it was 1976 while, in many cases, their kids watched in horror. "No matter where you go, from the grocery store to the train station, [the contest] is the talk of the town," says Lutczyk. "I've never seen so much excitement and energy around city hall in my life." Even those tight with the big guy (that's God, not Gene) are in on the action. For two weeks in May, Oshawa's Simcoe Street United Church showed its support on its lawn sign in big block letters: CHURCH MEMBERS HAVE VOTED. BRING KISS TO OSHAWA.

Read the entire report from Macleans.ca.

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