À Tout Le Monde, a new beer from Unibroue born of the friendship between its brewmaster Jerry Vietz and Dave Mustaine, legendary lead vocalist and founder of heavy metal group MEGADETH, officially launched last Friday (October 21) in the U.S. and Quebec, Canada. Named À Tout Le Monde as a nod to one of the band's songs and one of their biggest hits in Quebec, this beer recalls the consonance of Unibroue's flagship beer, La Fin du Monde.
During a recent appearance on "Trunk Nation", Eddie Trunk's new show on SiriusXM channel Volume (106), Mustaine talked about how the idea for the beer came about. He said: "We started last summer when we headlined the [Festival D'été De] Québec festival [in front of] eighty thousand people. We had pulled up in the middle of the day and went to the hotel with this guy named Jerry Vietz from Unibroue. And we both had a lot of stuff in common and we hit it off right away. I was kind of sampling some of the different beverages that he had. And [I told him], 'I like this. I like this about this one. I like this about that one.' And we made a second round, brought the liquid down to Nashville and tried it again. And I said, 'Okay, so it's getting really close. I like this about this, and I like this about that.' And then I got to taste the final product for the first time on [October 21] in Orlando [Florida]. And it's just been a huge smash. I heard yesterday they sold 240 cases in one day in Tampa. That's just one city in the nation, and they distribute to five continents. I can see now why IRON MAIDEN did it."
Mustaine added that he put a lot of care into making sure that the beer satisfied his personal taste with the hopes that other people would feel the same.
"It's funny, because I've spoken with a couple of beer magazines now — I didn't know they had beer magazines, but evidently they do — and they said, 'Have you tried the IRON MAIDEN beer?' 'Oh, yeah, of course.' 'Have you tried the AC/DC beer?' 'No. How is it?' 'Oh, it's terrible.' 'Have you tried the MOTÖRHEAD beer?' 'No. How is it?' 'Well, it's okay.' And they told me that MASTODON has a beer, I think, and then NEW ORDER has a beer too," Mustaine said. "And it's, like, okay, well, maybe these dudes got into it just to kind of slap their name on a can of beer or something like that. I did this because when we did the wine… In April of 2014, we made wine [to coincide with Mustaine's performance with the San Diego] Symphony, so that there was something really cool that would be like a social lubricant with everybody, but also be like an adhesive where everybody would come together with the two worlds colliding."
Asked if À Tout Le Monde is now available at all main liquor retailers, Mustaine said: "I don't know. The first run's completely sold out. We flew past all of their expectations and they're scrambling right now to get the next batch made. The good thing about this is it's a lot different from wine because the wine is something that is contingent on the grape and it's seasonal, so you'll never have the same blend. And sometimes it is close, but it's never really the same. When you're making beer and liquor and stuff like that, it's a chemistry kind of a thing, so it's all good. I'm excited about it."
À Tout Le Monde ale is a flavorful Belgian style dry hopped golden saison with hoppy and spicy notes. Topped by an unctuous head, this beer will give fans a clean, fresh taste and a crisp dry finish inviting to take another sip. À Tout Le Monde is now available in 12 oz. bottles (4 pack) at all Unibroue retailers in the United States, as well as on tap in several bars and restaurants.
À Tout Le Monde is not Mustaine's first foray into the business of alcoholic beverages. Back in 2014, the MEGADETH leader teamed up with Fallbrook Winery winemaker Vernon Kindred to create the Mustaine Vineyards Cabernet.