Billboard.com is reporting that the eighth annual Rock Never Stops tour, scheduled to hit 2,500- to 5,000-seat theaters in at least 40 cities starting in June, will feature CINDERELLA, RATT, QUIET RIOT and FIREHOUSE.
"When we started eight years ago, this style of rock'n'roll was niche. There weren't a lot of people banging our doors down," says Mark Hyman, a partner at Paradise Artists, creator of the Rock Never Stops tour. "The fans used to be embarrassed to come; they didn't want people to know they love the music. With MÖTLEY CRÜE out there packing them in, that tells you that this music has once again arrived."
The 2003 edition of Rock Never Stops, with WHITESNAKE, WARRANT, KIP WINGER and SLAUGHTER, grossed about $1.1 million and attracted nearly 85,000 people for 24 dates, according to Billboard Boxscore. Full results were not reported for the tour's 2004 outing.
"These bands are the new classic rock of the current era," John Domagall, manager of FIREHOUSE at Artists Representation & Management and a former promoter for Rock Never Stops, told Billboard.com. "The people that really listen to those '70s artists aren't going to as many concerts. The demo for the '80s stuff are mostly in their 30s and 40s, and they are warmly receiving these acts. I've also got 12-year-olds wanting to see MÖTLEY CRÜE and LYNYRD SKYNYRD so bad."
Tickets for Rock Never Stops range from $35 to $45. Tim Heyne, CINDERELLA's manager at Union Entertainment Group, notes, "We will have pyro and other special things for Rock Never Stops. You're going to get a lot of pop for your dollar."